Comparing My Favourite Purple Shampoos

Blonde hair can sure be high maintenance, let alone when it comes to choosing the perfect purple or silver shampoo, to maintain that lovely blonde. I for one know that there are 50 Shades of Blonde so I’ve taken it upon myself to show the results of two of my favourites! This video took me a while to make as I decided to compare it on both ash blonde and beige blonde hair, so you can really see the difference!

Watch the video below to see the results of Kérastase’s Absolu-Blond vs Redken’s Blondage… enjoy!

Buy the Kérastase shampoo here
Buy the Redken shampoo here

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First posted January 3, 2018 updated July 2, 2020

In 2016 I finally built up the courage to dye my hair back brown after years of being blonde. Although the brunette colour was lovely and rich (you can see what my hair looked like dark on my post BLONDE VS BRUNETTE: It’s only hair), after a few months I was over it and go figure, I wanted to dye my hair back blonde. Being the poor student I was at the time, I bought a box dye to lighten my hair. Alas, I learned my lesson the hard way and I forgot about the colour wheel that you need to pass through; to go from brown to blonde you have to storm the ginger. (Unfortunately or perhaps fortunately for me, I don’t have any good photos to share with you of my hair at this stage).

It took me 4 salon visits over 18 months to try and get my hair back to a more desirable blonde. Don’t get me wrong, my hair wasn’t awful. It definitely could have been a lot worse.  However when I went to the hairdressers I was desperate to get my hair back to the blonde I previously was. I did everything I could do on my side, I used toner and purple shampoos along with luxurious brands like Kerastasé to keep my hair in as good condition as possible.  However I was still disheartened by the orange, brassy tinge that was still visible in my hair. I expressed my *first world* problems to my hairdresser in May 2017 and she recommended I try mixing Olaplex in with my balayage.

For those of you who don’t know, Olaplex is a product that rebuilds the broken bonds in our hair. It is used to prevent extra damage which occurs when any kind of dye is applied onto it. What’s more, this little product can help you take your hair a few shades lighter. Remember when Kim Kardashian went blonde the first time? There was a ton of Olaplex used in that transformation.

Olaplex can be applied to the hair seperately, after the dye has already been applied, or it can be mixed in with the dye. My hairdresser said the latter is cheaper, more time efficient and mostly has the same effect, so of course I opted for the cheaper option. Luckily this also meant I wouldn’t have to sit down for as long in the chair, whilst my bum went numb! Anyone who has had to sit through a full head of highlights can relate to this!

Olaplex on Amazon

Fast forward to November 2017 and I hadn’t dyed my hair for 6 months.  My roots had grown out and I had a hairdresser’s appointment booked in for December. Although my hair didn’t fade too much in colour, I did notice a build up of brassy blondes. So I decided to try my hand with the No.3 At Home Olaplex treatment and use it once a week, for a month.

So, what happened next?

Following the instructions, once a week before bed, I dampened my unwashed hair to be “towel dry ” and then massaged a generous amount of Olaplex, covering the roots and lengths of my hair. Next using my tangle teezer, I brushed the Olaplex throughout. I then would tie my hair up in a low bun and leave the Olaplex in overnight, sleeping with a towel over my pillow. The next morning I washed and dryed my hair as usual (My 5 Step Styling Routine can be found here). However this time, I kid you not, my hair felt luscious. My first reaction was complete shock at just how smoothly I could brush through my hair, without any semblance of a pull or a tug that I so often battled with. It felt instantly nourishing and moisturising. On first application, the colour did not change, but it felt healthier and looked glossier, just as it had done the first time I used Olaplex in the salon. I then repeated this for the next 3 weeks.


Before I used Olaplex my hair was brassy and dry


Week 1: After first application it felt very smooth and I couldn’t stop running my fingers through my hair


Week 2: I noticed how much stronger and shinier my hair was. *Fist pumps in the air, does Herbal Essences hair swish*


Week 3: Healthier and glossier hair and a lot less brassiness!

Week 4: It was time for my hairdressers appointment. I decided to keep a more natural look, leaving my roots dark but with the aim of finally eliminating those unwanted orange tones.

I informed my hairdresser that I had been using Olaplex at home and that I was determined to get rid of all leftover box blonde dye. My hairdresser was naturally hesitant, worried that the stronger bleach would weaken my hair and I should do it more gradually. It’s fine, George Michael and I both had faith (lol). In truth, part of me was a bit worried as in the past I had over processed my hair with salon bleach, and sunnier climates had also severely weakened my hair. However I had learned from my mistakes and I was certain that my new regular hair routine would do wonders for my hair.

Below is the outcome of my trip to the hairdressers, and I couldn’t have been happier… until I was caught in a torrential downpour! (SWIPE)

Overall, I would highly recommend the Olaplex No.3 Hair Perfector at home treatment. The 100ml bottle will last you a while, as you only need to use a small amount once a week. Olaplex truly is a gift from the God’s. If you don’t believe me, then believe hair guru and hairdresser to the stars, Jen Atkin. If she swears by it, then it must be good.

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In June 2020 I revisited Olaplex and showed you the results of using the product for 10 minutes, once a week over a month. Watch the below video to see my transformation!

Kardashian Hair? |Andrew Fitzsimon X Primark

Earlier this year Andrew Fitzsimon, hair stylist to the most debated interesting Kardashian to look at, released his very own collaboration with Primark. That’s right, Andrew may have Kourtney K, one of the world’s most famous celebrities as a client and a pal, but he was thinking of the everygirl when he released this range with Primarni, A.K.A., Primark! With killer prices, a hair accessory and essential to cover your every beauty need, how does the AF range actually stack up?

Let’s start with the basics:

Available in Primark in the U.K. you can buy his hair accessories online, but most of the products can only be bought in store. Luckily, I purchased mine back in March (pre-lockdown) in the Primark flagship store on Tottenham Court Road, London.

There is an abundance to choose from, but Andrew has released a large selection of the following, complete with his iconic AF branding:

  • Shampoos
  • Conditioners
  • Hair Mask
  • Hair Oil
  • Glam Styling Spray (Heat protector)
  • Dry Shampoo
  • Texture Spray
  • Bounce Spray (Hairspray)
  • Silk Hair Ties & Scrunchies
  • Flat (No mark) Clips and Hair Claws
  • Flat Paddle Brush
  • Blowdry Brush
  • Rail Comb
  • Hairdryer
  • Hair Curler
  • Make-Up Bag
  • Eye Mask


  • Shine
  • Volume
  • Nourish


  • Hair accessories = £2-3
  • Sprays = £2.50
  • Shampoos = £3.50
  • Hair oil = £3.50

100684991_1133728900312465_3871328279021486080_nFirst things first, I love how aesthetically pleasing each product in the range is! If I had it my way, I would have bought them all to try. Alas, I am confined to a mere drawer of hair accessories and tools, so I decided to sample only a few. As pictured above, I bought the Shine range, Luxe Hair Oil, 3 of the sprays, satin scrunchies and blowdry brush.

Since purchasing the AF range, I’ve now used the Shine range a handful of times. First and foremost, I just adore how the shampoo, conditioner and mask each make my hair smell incredible and in turn, how it makes me feel a million bucks! And importantly, as you can see in this first impressions video, there actually is some noticeable shine to my hair; a result that is usually only obtained at hair salons.

However, I do feel the products slightly disappointed me on hair softness. If I compare this range to my typical go-to affordable hair brand TRESemmé, or to my favourite splurge buy, Kerastasé, my hair was noticeably less soft. Usually, I don’t need to use hair oil after I wash my hair, but I feel it’s more of a necessity with this range. I’d recommend to generously apply the Luxe Hair Oil on your hair when both wet and dry, to get that super soft feeling. On the flip side, you could also use a lot more conditioner or leave the hair mask on your hair for longer, to try and obtain your desired softness.

A big plus for me, is that so far none of the products have contributed to any colour build up – a common issue for blonde/dyed hair. In addition to this, the Luxe Hair Oil hasn’t tinted my hair with brassy tones either, an unwanted result I have noticed with other common drugstore brands. So, how do I rate the products I tried overall?


Shampoo, Conditioner & Mask = 3.5/5
Although my hair lasted 3 days before it needed washing again with workouts in between, other brands that are on par with price, have left my hair feeling softer.

Hair Oil = 4/5
I’d recommend using at least 2-3 pumps of this oil on both wet and dry hair. If you massage it into your hair as suggested you will reap the benefits!

Hair Ties =3/5
These are really cute and I wear them on a daily basis even when I exercise, and I can confirm that my hair did not slip/fall out… even on those jump lunges! I also haven’t had any battles trying to detangle my hair from the bands. However, I was disappointed with the finished quality on the larger hair scrunchies which had loose threads.

Blowdry brush = 4.5/5
No complaints here! This brush is really sturdy and comfortable to hold whilst I style my hair, and the bristles didn’t pull or frizz my hair whilst drying.

Smell & Appearance = 5/5
Again I cannot emphasize just how much I love the sweet, fruity scent of these products!

Price = 4.5/5
This range is so affordable that I almost gave it a 5/5, however I certainly wouldn’t begrudge paying a tiny bit more if it meant the products were finished to a slightly higher standard.

What would I buy again?
I have found it difficult to find a Texture spray that my hair likes, but this one does the trick. The Glam Styling spray gave me movie star vibes and I actually really like the hair oil and think it’s good value for money!

Overall rating = 4*!
Although the quality could be better for certain products, considering how affordable the whole range is, I think it’s a bargain. If you’re on a budget but fancy a small splurge, I recommend you give the AF range a go.

Have you tried any of the AF X Primark products? What did you think?

If you want me to review any other products, let me know in the comments below!

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Attention all my fellow lovely readers! It’s me back at my news desk (apparently!) to inform you that your weekly video is up to let your minds wander for a moment, to a place far away from our daily 5pm broadcasts. Maybe you need some self care, just want to get dressed up or try curling your other half’s inevitable long lockdown hair (no judgement here!) Well you’re in luck! A really short how I curl my hair video using Andrew Fitzsimon’s hair products is up on my YouTube channel! Make sure you check it out to see how I get these loose beach waves in less than 10 mins…

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Hair Update! Getting That Ash Blonde

I’ve had two days off from work and it’s been heavenly. I slept in until 9am on Thursday, it was a dream come true for a weekday where I’m usually up by 6:30am! I popped into town and have seen some family, I also managed to write a blog post and start the wardrobe clear out. On Friday these calm and rested feels continued. In the morning, the woman of leisure I am (well the last two days anyway) I paid a visit to the beautiful Abstract Hairdressers in Beaconsfield to freshen up my look.

I like to go between having quite blonde highlights to letting my roots grow out and have a more natural, balayage style to it. Recently I’ve gone for having my hair blonder around the face, my natural darker roots and I’m finally getting the ashy tones I’ve been looking for! Here are some shots of my hair before and after today’s trip.

Early December 2017

I last got my hair dyed in December and I was still quite blonde but with warmer tones. Unfortunately with the warmness, I still had a tinge of some yellow brassyness leftover, but nowhere near as much as before.

Mid December 2017

Then I got my hair dyed and toned. I really liked this colour, a lot less orange tones and more creamy/ lighter shades! I also had a fresh cut which is always nice.

Early January 2018

My colour kept mostly and I feel that having blonder shades around my face, brings out my eyes more and complements my paler skin in this cold weather we’ve been having in the U.K!

Early February 2018

As you can see here only two months since getting my hair died, my colour built up quicker than I liked, resulting in a more golden tone. Although I still liked how blonde I was, I personally prefer ashier shades to my hair.

Mid February 2018

So Friday that’s what I did! Here’s my hair in a few different lightings- it looks a lot darker indoors so I made sure to include some daylight photos for real-time colour! I love the ashiness to it- it’s the base I really wanted and gives me the option to go lighter with it if I want to, which I most likely will as we get closer to Spring.

This is a quick snap I got in the car. Look at those shades! ❤

A quick before…

After when I got back home…

I really like how cooler/lighter my ends are and the balayage is blended so well!

Let’s see how long this colour holds, it is definitely more natural with some blonde and caramel tones really being activated when it hits the light. What do you think? Any shades of blonde you think I should try?

Happy Weekend All!